Overview
Exhibition Visual Design
Designed posters, tickets, and event graphics for seven large-scale exhibitions, including shows featuring works from Centre Pompidou and internationally recognized contemporary artists.
VIP Event & Collateral
Created invitations for seasonal VIP openings and special events, along with venue guides and visitor orientation graphics.
Digital & Web
Produced digital promotional assets and updated website visuals to maintain brand consistency across print and digital platforms.
Highlights of the Centre Pompidou Collection vol.II
Designed campaign posters, print collateral, and digital assets for large-format screens for The Voice of Things — Highlights of the Centre Pompidou Collection vol. II at West Bund Museum. The exhibition was part of a landmark five-year collaboration between West Bund Museum and Centre Pompidou, featuring over 160 masterworks including pieces by Picasso, Duchamp, and Man Ray.
Architectures of Greater Paris
City in the works, collection under construction
Designed campaign posters, exhibition signage, wall graphics, and contributed to the catalogue design for Architectures of Greater Paris (1948–2020) at West Bund Museum. The exhibition presented 75 projects drawn from Centre Pompidou's architecture collection, tracing Paris's urban transformation from the postwar era through 2020 — featuring works by Jean Nouvel, Frank Gehry, Tadao Ando, and Rem Koolhaas.
Wall Text Design
Exhibition Labels
Anniversary Opening
Designed a full suite of event collateral for West Bund Museum's 2nd Anniversary Opening — including stage backdrop, wayfinding signage, parking lot graphics, VIP wristbands, and stickers. The event brought together leading artists, collectors, curators, and brand partners, cementing West Bund Museum as one of Shanghai's most prominent cultural destinations.
Event Materials Design
Make Me Illusory
Designed posters, tickets, and brochure for Make Me Illusory, a solo exhibition by Chinese artist Chen Wei at West Bund Museum, part of the Centre Pompidou × West Bund Museum Project. The exhibition presented an immersive environment of photographs, video installations, and multimedia works exploring new conditions of communication in a world shaped by the pandemic — blurring the boundaries between the real and virtual, anonymity and identity.
MY EYE
Designed posters, tickets, and print collateral for My Eye — Interactive Installations with Visual Games at West Bund Museum, part of the Centre Pompidou × West Bund Museum Project. Worked closely with the Centre Pompidou exhibition team to adapt the original French visual identity into a Chinese version while maintaining consistency with the source material. Print materials were designed with children in mind, with wall text and graphics positioned at appropriate eye level for young visitors.
Visual Identity Update